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About

Shopworks was a project developed between design students and Museum of Contemporary Art in Zagreb, Croatia. The idea was to question and play wi… Read More
Shopworks was a project developed between design students and Museum of Contemporary Art in Zagreb, Croatia. The idea was to question and play with the meaning of "museum shop" and create unique souvenirs. Some objects refer to specific works of art, some directly towards artists, while some products relate to the overall content and philosophy of MCA. Read Less
Published:
Water of Purification
Inspired by and based on Miroslaw Balka's "Eyes of Purification"
Eyes of Purification is a very meditative spatial sculpture situated in front of the MCA. To materialize and save it's symbolism, we created "Water of purification" as a reference to sacred, spiritual sites around the world where one can buy "holyness" as a souvenir.
Woman is a woman is a woman
Inspired by and based on the work of Vlasta Delimar, Croatian conceptual artist 
In her work Vlasta Delimar often challenges, provokes and plays with the role of women in todays society. 
 
A mirror tile is a product one can install in the privacy of her bathroom. The product plays with the established values of safety, warmth and voyeuristic treatment of female body. It provides you with a very open view to the main part that defines your sexual role in society - your vagina - while clearly showing you that all the women are the same*.  Also, it examines a fun fact that women per se never really have direct visual insight into their genital parts, while men do.

*Excerpt from Vlasta Delimar's text: "Woman is a woman is a woman" / "Žena je žena je žena"
Inspirational notebook
A notebook that inspires and seeks for reaction. The viewer is challenged into a new way of seing and experiencing artwork, simply by turning the pages. In the first phase he/she is faced with a written explanation of a certain artwork, which then serves as an instruction for creating his/her own work. When he/she is done, the real artwork can be seen as a comparison. 
Here can be seen all the manufactured products. They can be bought on the MCA official webshop.
Shopworks visual identitiy was designed by ĐukićPavlović.