The shoe brand, Shoe The Bear, are located in the pulsating environment around the creative brotherhood of LYNfabrikken in Aarhus, Denmark.
Ever since the early beginning in 2007 the brand has experienced a fast growth rate and a high media exposure Shoe The Bear is now sold in fashion and shoe boutiques in more than 15 countries worldwide and is a brand that with a humoristic edge, addresses both the cool kids and the cool cats.
The guys behind the designer duo are Thomas Frederiksen and Jakob Fuglsang, who already at an early stage in the companys history, attracted attention and gained respect for their unique and interesting approach to fashionable footwear, even outside of Denmark. At CPH Vision in 2008 Shoe The Bear was handpicked to represent Danish Design at Tokyo Fashion Week, which lead to an intensive media exposure and a recognition in the Japanese market.
Shoe The Bear are renowned for their balance between femininefashion and masculine trends that have a serious international appeal. At every new collection Shoe The Bear finds a new collaboration partnerwith whom they develop a line of unique art sneakers. For the AW10 collectionwe had the pleasure of mixing our laces together with the creative melting potof SHFT in Copenhagen. Jan and Benjamin of SHFT have done extremely cool stufffor a lot through the last years, and have also become MTV darlings. The tagteam with Shoe The Beat has set new standards for sneakers.
The collaborations with different people adds a constant new vibe and aunique look, that ensures Shoe The Bear never stands still, but always are onthe move down the red carpet and on the road to success.
Shoe The Bear is a living and dynamic brand with a vision of creatingperfect visual wrapping for the feet.
Ever since the early beginning in 2007 the brand has experienced a fast growth rate and a high media exposure Shoe The Bear is now sold in fashion and shoe boutiques in more than 15 countries worldwide and is a brand that with a humoristic edge, addresses both the cool kids and the cool cats.
The guys behind the designer duo are Thomas Frederiksen and Jakob Fuglsang, who already at an early stage in the companys history, attracted attention and gained respect for their unique and interesting approach to fashionable footwear, even outside of Denmark. At CPH Vision in 2008 Shoe The Bear was handpicked to represent Danish Design at Tokyo Fashion Week, which lead to an intensive media exposure and a recognition in the Japanese market.
Shoe The Bear are renowned for their balance between femininefashion and masculine trends that have a serious international appeal. At every new collection Shoe The Bear finds a new collaboration partnerwith whom they develop a line of unique art sneakers. For the AW10 collectionwe had the pleasure of mixing our laces together with the creative melting potof SHFT in Copenhagen. Jan and Benjamin of SHFT have done extremely cool stufffor a lot through the last years, and have also become MTV darlings. The tagteam with Shoe The Beat has set new standards for sneakers.
The collaborations with different people adds a constant new vibe and aunique look, that ensures Shoe The Bear never stands still, but always are onthe move down the red carpet and on the road to success.
Shoe The Bear is a living and dynamic brand with a vision of creatingperfect visual wrapping for the feet.
