Add to Collection
About

About

Impakt Protective have created a product call the Shockbox. This product was developed to help reduce the number of traumatic brain injuries in c… Read More
Impakt Protective have created a product call the Shockbox. This product was developed to help reduce the number of traumatic brain injuries in contact sports. This product senses the magnitude of the impact on the athelete and sends a notification to the coach, trainer, or parent of the athelete using bluetooth technology. By informing them of the size of impact they are then able to respond accordingly. The goal of this campaign was to send the message to parents and coaches of athletes, youth to professional, that concussions very dangerous and have the potential to cause permenant brain damage. This campaign consisted of billboard, magazine, and online advertisements, as well as radio and television. Read Less
Published: