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About

About

Shinola is a start-up company based in Detroit dedicated to making American-made quality lifestyle products. Shinola came to The College for Crea… Read More
Shinola is a start-up company based in Detroit dedicated to making American-made quality lifestyle products. Shinola came to The College for Creative Studies’ Graphic Design Department in 2012 as part of a sponsored project that entailed creating an identity system projected five years out. Out of 8 groups, my team of 5 designers placed first with the chosen solution. Our identity consisted of: extensive research, print, website, mobile, personas, packaging and brand manual. I worked specifically on the following areas: research, concept, experimentation with materials, user personas, layout mock-ups, and packaging ideas. Team Members: Alicia Cox, Meg Jannott, Matt Finney, Analise Smith, and Anthony Malec. Read Less
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