Sherwin-Williams Rebrand

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  • Sherwin-Williams Rebr
    A complete rebrand campaign of Sherwin-Williams
  • This was the first time I was really able to work on a project where we had to make a complete campaign all the way through, not just bits and pieces here and there. I started with the brand brief and massive research into Sherwin-Williams so I could gain better knowledge of them as a company. In my research, I found that they are very passionate about both the quality of their product and the quality of their customer service. 

    The current Sherwin-Williams logo, I feel, doesn't really portray these two aspects very well. With my new branding, I intended to bring forward how long lasting they are as a company as well as their long lasting products. 
  • This is the original Sherwin-Williams company logo. Through the vast amounts of research I did into this company, I found that they haven't changed their logo since 1905. There was a brief time in the 70's where they just used the word mark but other than that, the 'Cover the Earth' logo has been the face of Sherwin-Williams.
  • These are a few of my original sketches. I tried to play with going more towards the eco-friendly side of Sherwin-Williams but I wasn't quite satisfied with what I was coming up with.
  • From my above sketches, I vectorized a few and added color. Again, I wasn't to thrilled with any one in particular. I liked where the plaque (bottom left) was going but I found it looked like a bakery and thought that the shape was going to far into the vintage side of things. When I refined these down further I didn't worked on that one in particular because of these reasons.
  • These are my refined vector sketches. When I presented these to my class, they weren't really thrilled with any of them, as was I. We looked back at my initial vector sketches, and they all liked where I was going with the bottom left, plaque idea but I need to find a better shape, colors, and font. Back to the drawing board!
  • I did like the look of the plaque so I researched further into different styles of plaques and how they have been integrated into logos. I finally found one that I halfway like, tweaked it, and came up with this final shape.

    After finding the shape, I next set on finding the proper typeface. The style of the plaque and the overall look I wanted for the new logo showed me that whatever font I choose needed to have a touch of vintage flair to it. I went through my throng of fonts, narrowing my list down until I settled on Nueva Std. It has a hint of vintage but it isn't so overwhelming where it's shoving the vintage in viewers face.

    Next was finding the proper colors. I love color. Adding color can dramatically change the feel of a logo or design. With this project in particular, it took me quite awhile to find a good combination of colors that fit with the feeling I was going for as you can see above with my color study.

    I finally set on my final colors and the final shape but tweaked the actual color of the logo and the line detail underneath. 
  • This is my redesigned logo for the Sherwin-Williams paint company. I choose this style because Sherwin-Williams has been around so long, since 1866, and I wanted them to be able to show that to their customers.
  • This is a brand book explaining how to use my new branding.
  • This is the corporate responsibility report that uses my new branding design.
  • This is an example of what a store front would look like using the new branding material. On the left is a sale poster, on the right is the new company logo and above the logo is the new tagline 'Color that lasts.' etched into the glass.
  • This would be the new polo shirt that the employees would wear in the stores. The polo collar gives a more professional feeling then just a plain t-shirt.
  • These are a few examples of color swatches. They could be placed on a key ring as well as given to customers so they can take them home.
  • This is the front and back of a mailer that would be sent out to customers. The front features a picture of a birdhouse that was made in 1942 and how the paint still looks amazing, going along with the new Sherwin-Williams tagline, 'Color that lasts.'
  • This is a simple billboard with the logo, line element and the new tagline 'Color that lasts.'
  • This would be one page of the new website design. The dark navy blue would be the main background color and the content contained by the light oatmeal color. A simple but effective layout.