This was the first time I was really able to work on a project where we had to make a complete campaign all the way through, not just bits and pieces here and there. I started with the brand brief and massive research into Sherwin-Williams so I could gain better knowledge of them as a company. In my research, I found that they are very passionate about both the quality of their product and the quality of their customer service.
The current Sherwin-Williams logo, I feel, doesn't really portray these two aspects very well. With my new branding, I intended to bring forward how long lasting they are as a company as well as their long lasting products.