Sherwin-Williams: Color Chips & Color Tools
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Sherwin-Williams: Color Chips & Color Tools
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Sherwin-Williams: Color Chips & Color Tools
Sherwin-Williams is the world's largest paint retailer offering expertise and high quality paints in over 1,500 unique colors. We took the universal symbol of paint —the color chip—and used it to build beautiful worlds of Sherwin-Williams colors.
"Kaleidoscope" :30 TV Spot
"Color Travels" :30 TV Spot
"Migration" :30 TV Spot

Print CampaignChoosing the right paint color is a challenge. We wanted our consumers to know that it doesn't have to be difficult. We highlighted the various Sherwin-Wiliams color tools in our print campaign to motivate consumers to find a color they like from just about anywhere and "try it on" before they even pick up a paintbrush. Print ads ran in popular home magazines such as Coastal Living, Elle Decor, Architectural Digest and Traditional Home.
Online BannersWe created banners to introduce the ColorSnap and Color Visualizer tools found on sherwin-williams.com. The banners demonstrate the process of taking any picture, finding the colors you like and then applying them to any room image.
ART DIRECTOR: J.D. Humphreys | COPYWRITER: Chad Temples, Leslie Gray | CREATIVE DIRECTOR: Ellen Steinberg | CHIEF CREATIVE OFFICER / ECD: Jonathan Cude | BROADCAST PRODUCTION: Josh Eggleston, Buck (Production), Beacon Street Studios (Music) | PRINT PRODUCTION: Lauren March, Stacy Evans, Kellie Bingman | INTERACTIVE PRODUCTION: Jesse Wright, Tomas Antona | AGENCY: McKinney, Durham | CLIENT: Sherwin-Williams