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With a national franchise expansion underway and a desire to increase winter traffic, Sheridan’s needed repositioning, name evolution and new ide… Read More
With a national franchise expansion underway and a desire to increase winter traffic, Sheridan’s needed repositioning, name evolution and new identity. The challenge was to retain the custard image and gain credibility with customers in a new category: coffee. We designed a prototype store in Kansas City’s Crown Center and the new identity has been implemented in both new and existing franchise locations nationally. The system includes everything from menu boards, promotional signage and store graphics to gift cards, franchisee materials and cup jackets. Wowie the Cool Cow even got a facelift. Read Less
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Sheridan's Lattés and Frozen Custard
Redesigning a business with less cowbell
With a national franchise expansion underway and a desire to increase winter traffic, Sheridan’s needed epositioning, name evolution and a new identity. Willoughby Design's challenge was to retain the custard image and gain credibility with customers in a new category: coffee. We designed a prototype store in Kansas City’s Crown Center and the new identity has been implemented in both new and existing franchise locations nationally. The system includes everything from menu boards, promotional signage and store graphics to gift cards, franchisee materials and cup jackets. Wowie the Cool Cow even got a facelift.
Previous identity featured Wowie behind a hay bail.
Redesigned brand identity with new product descriptor
Exploration Round 1 Board
Round 2 Board Refinements with marriage of designs from other concept
Brand Standards Guide
Prototypes for Stationary featuring Wowie the brand mascot
Detail of Treat DNA, the visual voice of the brand
Promotional Campaign featuring products using the Treat DNA iconography
Latté sleeves featuring "Wowie That's Fresh" - the brand tagline
Detail of Environmental Graphic Bid Package
Prototype kiosk store
Direct mail promotional pieces.