Print ads part of the campaign. All read a tag, change your mind at Sharpie.com. This tag works on two levels, you can change your mind when you're writing or using the pencil, and you can dare to change your mind about Sharpie as a brand, it's no longer all about the permanence.
Another important point is that if they don't read anything from the headline, they'll see Sharpie Liquid Pencil
for sure through the accent color.