Sharpie Liquid Pencil

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  • Sharpie Liquid Pencil
    Erasable, but still a Sharpie.
  • Print ads part of the campaign.  All read a tag, change your mind at  This tag works on two levels, you can change your mind when you're writing or using the pencil, and you can dare to change your mind about Sharpie as a brand, it's no longer all about the permanence.

    Another important point is that if they don't read anything from the headline, they'll see Sharpie Liquid Pencil
    for sure through the accent color.
  • Examples of how the long headlines can translate into short worded billboards.  The result is a short and witty title to call the new pencil.  Keeping the dynamic way of displaying the sharpie coming into the frame of the design will be only using billboards that have off-center polls and creating them into the whole pen.
  • Front page of direct mail
  • First spread design
  • Second spread
  • Third and final spread.  The darker part shown that says save is a part that folds down and
    reveals the coupon underneath. 
  • Back page with the extended full version of the tagline for the Liquid Pencil.