This is student work and is in no was affiliated with Sharpie. In this project, we were to advertise Sharpie's new product, the Liquid Pencil. The pencil has the ability to erase for about 72 hours, but then becomes permanent like a pen. My approach was "promoting indecision," which lets the audience know they have time to change their mind before their message becomes permanent. In my campaign, I included a print ad, a direct mail piece, and a splash page and micro site devoted to the new pencil.