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Rebranding Shakeaway (http://www.shakeaway.com/). The concept is based around chemistry and the idea of a Milk Lab, where every and each one of … Read More
Rebranding Shakeaway (http://www.shakeaway.com/). The concept is based around chemistry and the idea of a Milk Lab, where every and each one of us can mix our own milkshake. With about 100 flavors to choose from, a variety of toppings and energy boosts, each shake is unique. Read Less
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IDENTITY
The Shakeaway reinvention project evolved around the concept of chemistry and its relation to the brand's offer of a 'unique and [personal' milkshake every time. In basic cyan, black and white, the colour palette is kept corporate and 'cold' to contradict the many colours and flavors of their milkshakes.
 


FROM MENU TO CUPS

The theme is communicated through the menu which is designed as a periodic table, to the cups themselves, made in clear plastic with the Shakeaway pattern printed on them to give the impression of test tubes.