Seventh Generation
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About

About

Brand Identity and Packaging for Seventh Generation
Published:
Seventh Generation
Brand Identity and Packaging 

For this project, it was my objective to reposition Seventh Generation’s identity towards a
specific character. The character I repositioned the brand towards is a young wife who
lives in the city but also enjoys the outdoors.

With these designs I tried to convey natural beauty as well as modern elegance and simplicity.