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The Challenge The challenge that the client briefed us with was to create an intriguing launch kit for Series I, a new programme of high end prod… Read More
The Challenge The challenge that the client briefed us with was to create an intriguing launch kit for Series I, a new programme of high end products offered to exclusive investors at Dynamic Funds. To develop a suite of collateral (including name, design, and content) that has a look and feel appropriate to the premium nature of the product. The brand’s tone is exclusive and privileged. The package should feel like a special experience. The Approach The concept behind the name Altitude Programme success is a matter of degrees — is all about perspective. The notion of having an elevated vantage point through access to the exclusive products. A series of blind embossed topographic maps set the tone for the content. The same sentiment is carried through the use of aspirational images, illustrated from an elevated viewpoint. Read Less
Published:
Series I
Product Launch
The Challenge




The Approach