Add to Collection
About

About

Print ad campaign supervised for Sentul East
Published:
Sentul East - Tetris
Sentul East wanted to attract top notch design brands and position itself as a design centre. The first retailer to jump on board was Herman Miller by Extra. 
 
We used the facade of the building to create a tetris effect of Herman Miller furniture arriving at its new home.
 
Credits
Art Director: Law Chin Thye
Copywriter: Leon Jala
Creative Direction: Paul Prabhakar