SEMENTES - VALOR CAPITAL
This is an invitation for an exhibition in MUDE (Lisbon's Design Museum). The name of the exhibition mixes the seeds, which were the main event, and stock value, or economical worthiness.
The idea in the invitation is representing the arrows that reflect the ups and downs of the stock markets, the value of money and the volatility of today's economy. The arrows also invite the invitee to sow a seed, directing him down to the soil and up towards the growth of their seed, hence having completed the invitation with a seed case, with ready-to-sow seeds.