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Selfridges selected UXUS to design a new retail experience for Fashion Accessories. Appropriating artistic principles, the new concept is a conti… Read More
Selfridges selected UXUS to design a new retail experience for Fashion Accessories. Appropriating artistic principles, the new concept is a continuous transformation of sculptural forms, geometrical grids and vibrant colors. Modular fixtures are used in unexpected ways to create product focus and emphasize the ever-changing nature of the space. Animal inspired anthropomorphic totems and illuminated floating spheres add theatricality to the experience and unleash visitors’ imagination. Branded and generic spaces are combined to stimulate discovery and interaction. The dramatic experience challenges customers’ expectations and encourages them to play with their creativity and personal style. Read Less
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