Self is a magical end table. Its furoshiki packaging acts as a flat pack, an ecological strategy to reduce fuel consumption during transport. However it is not necessary to assemble it, with a simple gesture, the table is self assembled as if by magic.
Made entirely of wood and compound by few elements, the table is designed to increase the user experience with the product and to encourage consumers to conserve it. Being an end table it is important to enhance the emotions to create a link to extend the life of the object.