Selected works of my students (2013)

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  • TANGIBLE BRANDING.
     
    I would like to present below a selection of works made by my students for the exam of the Graphic Design course that i have taught at IED (European Institute of Design) at the end of 2012.
     
    The objectives.
     
    The course aims to increase the design freedom by offering to students a working method in which the physical and material aspects are fundamental elements of the project. The goal is to reduce the role of computers in design tool, encouraging the use of different techniques such as paper cutting, anamorphosis, dioramas, light graffiti, etc.
     
    Content of the course.
     
    The recent design trends increasingly rejects the "all-digital" design, as it lacks of originality and uniqueness. After a review of the most significant european case histories, the course has proposed a three-dimensional non-digital workshop for the realization of a poster campaign 70x100 for NikeiD, the online service for the customization and the purchase of sneakers.
     
    Lecturers: Andrea Castelletti, Romeo Traversa
     
    Duration of the course: 30 hours
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    NikeiD - Your Nike Your Heart
     
    Art Direction/Copywriting:
    Margherita Galloni, Gaia Garufi, Roberta Pezzi, Enrico Puglielli
     
    Photographer: Neri Oddo
     
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    Backstage:
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    NikeiD - Mirror of yourself
     
     
     
     
    Anna Botta, Nadia Charif, Chiara Giaminardi
     
     
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    Backstage:
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    Nike iD - Body painting
     
    Art Direction/Copywriting:
    Ricardo Hernàndez, Silvia Plebani, Francesco Pucci, Giuseppe Rodano
     
    Photographer:
    Hans Leopold Helm
     
    Models:
    Edoardo Velicskov, Giada Anais Carnevali
     
    Body Painter:
    Martina Sacchi
     
     
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    Backstage:
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    NIKEiD - Just You
     
    Art Direction/Copywriting:
     
    Arianna Gambirasio, Fabrizio Grillo, Eleonora Ori, Luca Paternoster
     
    Photographer:
    Alessandra Riccioli
     
     
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    Backstage:
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    Nike iD - Face
     
    Art Direction/Copywriting:
    Elisa Stagnoli, Sharon Strada, Giacomo Viapiana
     
    Photographer: Nadia Charif, Carlo Marchisi
     
     
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    Backstage:
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    Nike iD - Refraction
     
    Art Direction: 
    Riccardo Bellei, Tito Zappalà, Hans Leopold Helm, Sara Ciusani
     
    Copywriting:
    Giuseppe Muschio Schiavone
     
     
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    Backstage: