I would like to present below a selection of works made by my students for the exam of the Graphic Design course that i have taught at IED (European Institute of Design) at the end of 2012.
The course aims to increase the design freedom by offering to students a working method in which the physical and material aspects are fundamental elements of the project. The goal is to reduce the role of computers in design tool, encouraging the use of different techniques such as paper cutting, anamorphosis, dioramas, light graffiti, etc.
Content of the course.
The recent design trends increasingly rejects the "all-digital" design, as it lacks of originality and uniqueness. After a review of the most significant european case histories, the course has proposed a three-dimensional non-digital workshop for the realization of a poster campaign 70x100 for NikeiD, the online service for the customization and the purchase of sneakers.
Lecturers: Andrea Castelletti, Romeo Traversa
Duration of the course: 30 hours