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Plants are like a gardener's children. The aim of this campaign was to postiion Seagro as a brand that understands this relationship and that car… Read More
Plants are like a gardener's children. The aim of this campaign was to postiion Seagro as a brand that understands this relationship and that cares for your garden in a special way. We want consumers to have a more personal relationship with the brand. Read Less
Published:
Seagro
Gardeners with ambition
Copywriter: Charn Neethling

Art director: Jessica Dames
HEADLINE: Some gardeners are a little more ambitious than others.

BODY COPY:
Like any proud parent you only want what's best for your garden.
Containing all the nutrients your plants need to grow big and strong, Seagro naturally stimulates plant
development without depleting the soil, sustaining your garden in the long run. So give your plants the
full and happy life they deserve. And who knows, maybe they travel to Jupiter, maybe to Bloem.
Because anything is possible when the future of your garden is rooted in Seagro.

Seagro - Organic plant food

HEADLINE: Some gardeners are a little more ambitious than others.

BODY COPY:
Like any proud parent you only want what's best for your garden.
Containing all the nutrients your plants need to grow big and strong, Seagro naturally stimulates plant
development without depleting the soil, sustaining your garden in the long run. So give your plants the
full and happy life they deserve. Maybe they'll end up in tutus and points, maybe in goggles and a race car. 
Who knows? Because anything is possible when the future of your garden is rooted in Seagro.

Seagro - Organic plant food

 
[The in-store is mainly aimed at the person who eventually buys the plant and takes it home rather than passers-by.
Thus the plant "insert" targets and speaks to the consumer directly in a situation where he is tending to his plant
and finds himself in need of fertiliser. In other words, at a time, when he is open to communication from Seagro.]
 
IN-STORE FLOWERS

FRONT: You believe in these flowers.
They deserve more than a life in the bridal bouquet industry or a future in pot pouri. Maybe it's a career in biochemistry or Arabian tribal war dancing that catches their fancy, who knows? Because anything is possible when the future of your garden is rooted in Seagro.

BACK: Seagro is made from 100%  organic ingredients containing all the nutrients your garden needs to live up to its full potential. Unlike chemical fertilisers, Seagro stimulates plant growth without depleting the soil, sustaining and protecting your plants longterm.

Get 5% discount on a bag of Seagro when you sign up for THE HAPPY GARDEN loyalty programme at the checkout.
IN-STORE - TREES  

FRONT: You have big plans for this tree.
Bigger than a tree house perched in its branches of a sunscreen for your car. No, he's destined for more.
Maybe it's trombone lessons or a career in figure skating, who knows? Because anything is possible when
the future of your garden is rooted in Seagro.

BACK: Seagro is made from 100%  organic ingredients containing all the nutrients your garden needs to live up
to its full potential. Unlike chemical fertilisers, Seagro stimulates plant growth without depleting the soil, sustaining
 and protecting your plants longterm.

Get 5% discount on a bag of Seagro when you sign up for THE HAPPY GARDEN loyalty programme at the checkout. 
IN-STORE - HERBS

FRONT: You have great ambition fro these little herbs.
Why limit them to pastas and pestos when they can grow up to become doctors, designers or science fiction writers, right? Because anything is possible when the future of your garden is rooted in Seagro.

BACK: Seagro is made from 100%  organic ingredients containing all the nutrients your garden needs to live up
to its full potential. Unlike chemical fertilisers, Seagro stimulates plant growth without depleting the soil, sustaining
 and protecting your plants longterm.

Get 5% discount on a bag of Seagro when you sign up for THE HAPPY GARDEN loyalty programme at the checkout.