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Seagram’s Jazz sessions image Concept and development of catión image Client: Seagram's Gin RD2 designed the promotional action for the America… Read More
Seagram’s Jazz sessions image Concept and development of catión image Client: Seagram's Gin RD2 designed the promotional action for the American gin company’s jazz sessions. We followed on from the concept of their current campaign, a universe based on the 1950s in America with a decidedly vintage style. The design is based on simple shapes, combined with a set of straight lines in two tones of grey. The curved lines in ocher tones, are more striking, highlighting the more powerful elements of the illustration, such as the saxophone, trumpet and a Charles plate, giving prominence to these, typical jazz instruments. Read Less
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Seagram’s Jazz sessions image
Concept and development of catión image
Client: Seagram's Gin
 
Andi Rivas through RD2 designed the promotional action for the American gin company’s jazz sessions.
 
We followed on from the concept of their current campaign, a universe based
on the 1950s in America with a decidedly vintage style.
 
The design is based on simple shapes, combined with a set of straight lines in two tones of grey. The curved lines in ocher tones, are more striking, highlighting the more powerful elements of the illustration, such as the saxophone, trumpet and a Charles plate, giving prominence to these, typical jazz instruments.