Channel / Scuzz / Sky 367
Scuzz TV was in need of new idents that better reflect the music and content of the channel - which plays Rock, Pop-Punk, Light Metal, Nu-Metal and a little Heavy plus Old School music. The challenge was to create a welcoming shop front for Scuzz’s new female viewers without alienating their loyal viewers. They still should be seen as the edgier, more daring channel, but with an appeal to the mainstream. We stuck with the current Scuzz logo, however the channel manager was open to the logo being changed as part of the animation as long as it resolves to the current design in the end. Each member of the animation team created an ident, which work as a set and individually - as you can see!