Add to Collection
About

About

AAF-Addy Award Winner Conceptual Student Work Art Direction / Photography / Logo / Taglines / Layout Scribble Scratch is a high fashion clothin… Read More
AAF-Addy Award Winner Conceptual Student Work Art Direction / Photography / Logo / Taglines / Layout Scribble Scratch is a high fashion clothing store and modern lounge for a hip and ever-changing scene located in Los Angeles, Southern CA. The company is dedicated to the creative mind of all human beings of any age, style, color, and orientation. The store offers a unique experience, a live DJ, and a lounge where you can listen to music, hangout with friends, and get inspired by local artists. Scribble Scratch sells high-end clothing, music of all genres, and work of local artists at the store and E-commerce website. The design challenge was that LA is a very diverse city and is a fusion of of music, art, and fashion. The solution was to capture the essence of Scribble Scratch and its mix of styles and products. Primary ad campaign would be featured in L.A. and its surrounding areas. The catalog would be found in supporting stores around Scribble Scratch and sent to like-minded individuals through mail. By using strong imagery, inspiring taglines, and blue/black duotone art direction, the campaign engages a diverse audience of creative and high fashion individuals, targeting ages 18-24, without leaving anyone out. Read Less
Published: