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A) B2B brief Creative brief: Promote Screen Machine to businesses who could benefit from hiring the mobile cinema for a period of time. Relate w… Read More
A) B2B brief Creative brief: Promote Screen Machine to businesses who could benefit from hiring the mobile cinema for a period of time. Relate what Screen Machine is and what it has to offer for businesses with what companies would use it for. Creative approach: Promote Screen Machine to businesses as a solution towards fully engaging their audiences and capturing their full attention by initially fully capturing the attention of the targeted company decision-makers. What better way to do so other than a compilation of famous movie-related scenes B) B2C brief Creative brief: Screen Machine is Scotland's only mobile cinema serving the northern regions of Scotland where, otherwise, cinema fans would have no chance of living a full cinematic experience in their communities. Screen Machine wanted a way in which to engage with their communities better and to make sure that people were looking forward to the dates when the mobile cinema would arrive in their communities instead of taking its arrival it for granted. Creative approach: Make the public the star. Get people to answer to any number of movie-related questions (out of the slightly unusual and quirky set of 10 questions available) and film their answers. The best ones would be shown on screen in each community before each movie. Read Less
Published:
A) B2B brief
Direct mail pack sent to festival management companies and events promotion agencies as well as businesses who would benefit from hiring the services of Screen Machine
The following is a mock-up of a video compilation that would be sent to businesses possibly interested in hiring Screen Machine (businesses that would like to advertise what they do, companies that would want to give their employees a chance to relax close to their work location, etc), showcasing that there is no better way to fully capture your audience and deliver the message you want than by using the Screen Machine facilities
B) B2C brief
Questions that would be made available for people in targeted locations and to which cinema fans would have the opportunity to respond via a video message
The following is a mock-up video of what would actually run in the Screen Machine cinema. The short clip would be played before each movie wherever Screen Machine would arrive and would feature people from those locations responding to the questions.