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Salad bar meal with protein promotion by Scores restaurants
Who said healthy eating can't be delicious?
Salad Bar? Boring. Salald Bar with the good taste of meat? Now we're talking!
Context: Scores is a restaurant chain specialised in chicken and ribs that also features a salad bar that differentiates them from their competitors

The challenge: To promote the new option of supplementing your salad bar meal by adding protein 
(chiken, beef, fish or sea fruits)

Client: Scores
Advertising agency: BCP
Vice President Creative director: Étienne Bastien
Creative director: Jonathan Rouxel
Art Director: Nicolas Baillargeon
Writers: Guillaume Blanchet, Dom Bulmer
Photo: Jean Malek