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About

Salad bar meal with protein promotion by Scores restaurants
Published:
Who said healthy eating can't be delicious?
Salad Bar? Boring. Salald Bar with the good taste of meat? Now we're talking!
Context: Scores is a restaurant chain specialised in chicken and ribs that also features a salad bar that differentiates them from their competitors

The challenge: To promote the new option of supplementing your salad bar meal by adding protein 
(chiken, beef, fish or sea fruits)

Client: Scores
Advertising agency: BCP
Vice President Creative director: Étienne Bastien
Creative director: Jonathan Rouxel
Art Director: Nicolas Baillargeon
Writers: Guillaume Blanchet, Dom Bulmer
Photo: Jean Malek