• It can be amazing what a difference it makes to see a product in its environment rather than against a white background.  With that in mind, Hypothetical created a concept online tool to allow viewers to check out a scooter in all its different colors in a real setting.  
     
    Or at least a real setting if you work at a bourbon distillery.
     
    To take the idea further, saddlebags and a windshield are optional accessories, and the whole affair is animated to add a little fun and keep you clicking on more colors.
     
    A second tool took a more traditional approach to allow a full 360 degree exploration of all the colors against a white background.  We think it's still very effective and fun.
  • Check out the fully animated and interactive tool at