National automaker whose products appeal to young, brand conscious consumers. Regional dealers are responsible for local and event marketing to support the brand.
Support dealer events to bring the brand to urban audiences. Create opportunity for repeat brand interaction. Develop a toolkit that can be utilized for future events.
Created brand focused, local market oriented campaign, featuring print, environmental graphics, and viral video. Designed t-shirts, posters, and other giveaway items to drive the brand into the broader community.