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Photography for the launch of the Scion FR-S, Scion's first ever sports car.
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SCION FR-S
Launch of Scion's first sports car
I just finished shooting the launch of the Scion FR-S, Scion's first sports car. It's a front-engine, rear-wheel drive sports car (hence the letters FR-S). It's a beautiful car that's built by a partnership between Toyota/Scion and Subaru, using a Subaru boxer engine that produces 200 horsepower in a lightweight, rear-wheel drive car. It's a blast to drive. I shot it for Scion to provide images for the journalists who attended the launch, as well as any who couldn't make it. I wanted to create some images to show off the sexy lines of the car, as well as some of the great colors available. The event was in Las Vegas at a beautiful resort, so I took advantage of the location and shot it there and at a track in Pahrump, Nevada where the journalists were able to get an idea of the real handling of the car. 

I provided some with unique photos of the car, and also shot good moving shots of the car for everyone. I even did a few runs strapped in the back of a minivan with a professional driver in the minivan and one on the car to get some dynamic closeup shots of the car at speed. Nothing like harnessing in to the back of a van being driven all but sideways with another car often close enough to touch! Afterward I quipped that I now know that track backward and foreward!