Schroeders is a modest, fun and fashionable women's activewear and sportswear brand. The target market is active, young women (16-25 year olds), who want more modest attire when engaging in sports activities. Schroeders is a brand of quality and this needs to be portrayed in the logo. The initial product is a range of sports dresses. An emblem, or a shortened form will need to be created to be able to be printed on the clothing itself, and the labels.