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As the target audience of the campaign is Singapore’s youth between the age of 15- 25 years old. The visual direction, which is applied to the de… Read More
As the target audience of the campaign is Singapore’s youth between the age of 15- 25 years old. The visual direction, which is applied to the deliverables, is interesting and curiously graphic with bold colours. The poster for Punk Rock Festival used idea “Punk ‘s not Dead”, the meaning is very simple : “come to festival to enjoy and appre- ciate punk rock music show ”. Read Less
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“Punk Rock” was originally used to describe the garage musicians of the ‘60’s. Bands like the Sonics were starting up and playing out with no musical or vocal instruction, and often limited skill. Because they didn’t know the rules of music, they were able to break the rules.

Punk means many different things to different people. Punk was not an iso- lated, bounded phenomenon; it did not have an extensive impact on a variety of cultural and political fields. Punk is part of the “next” generation’s “fumbled attempts to get drunk, listen to the band, get laid. Punk is “really creative rock ‘n’ roll music that is fun and upbeat, excellent melodies. Punk’s about boredom and partying, pure and simple.” “Punk was a new music, a new social critique, but most of all, it was a new kind of free speech. It is a subculture best char- acterized as being part youth rebellion, part artistic statement. Its high points were from 1976 to 1979, and they were the most visible in Britain and America. It had its primary manifestation in music

It is quite possible that, out of all genres of popular music, punk rock is the least understood. The vast majority of the public views punk rock as a type of music that only attracts people who are troubled and confused. The negative view of punk rockers’ reputation has led to the most ridiculous of assumptions: from clichés regarding how punks “dress” to their political beliefs.