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Commissioned by Victoria University of Wellington, this project aimed to identify potential visual identities or brands for the School of Design.… Read More
Commissioned by Victoria University of Wellington, this project aimed to identify potential visual identities or brands for the School of Design. Drawing on the School's preference for the stylistic traditions of Swiss design, I took inspiration from classic san-serif fonts such as Akzidenz-Grotesk and Futura, and constructed a custom logotype using acute curves and crisp sharp edges. The additional boxed form and radiant tone of red were both taken from the School of Design's actual building shape and colour, resulting in a clean and robust logo system. Read Less
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GRAPHIC
School Of Design Identity Proposal

Commissioned byVictoria University of Wellington, this project aimed to identifypotential visual identities or brands for the School of Design.

Drawing on the School'spreference for the stylistic traditions of Swiss design, I tookinspiration from classic san-serif fonts such as Akzidenz-Grotesk andFutura, and constructed a custom logotype using acute curves andcrisp sharp edges.

The additional boxedform and radiant tone of red were both taken from the School ofDesign's actual building shape and colour, resulting in a clean androbust logo system.