School Of Design

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    School Of Design Identity Proposal

    Commissioned byVictoria University of Wellington, this project aimed to identifypotential visual identities or brands for the School of Design.

    Drawing on the School'spreference for the stylistic traditions of Swiss design, I tookinspiration from classic san-serif fonts such as Akzidenz-Grotesk andFutura, and constructed a custom logotype using acute curves andcrisp sharp edges.

    The additional boxedform and radiant tone of red were both taken from the School ofDesign's actual building shape and colour, resulting in a clean androbust logo system.