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We designed Schiller's to evoke the feel of a family-owned corner joint, using crisp neon signage and custom typography.
When Keith McNally decided to open a casual, Eastern European-inspired cafe on New York’s Lower East Side, he asked us to create a unified brand that would permeate every aspect of the project.
From hand-drawn and stamped typography to staff t-shirts printed with choking-victim rescue instructions, every aspect of the project was designed with a sense of homemade quirkiness, reminiscent of a family-owned downtown joint.
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