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The task was to create hype about the art movie ‘Valhalla Rising’. In small trailers celebrities from reality shows were asked to review the film… Read More
The task was to create hype about the art movie ‘Valhalla Rising’. In small trailers celebrities from reality shows were asked to review the film. Their honest and expected rather negative feedback generated a lot of talk and media coverage both on- and offline. Awarded Gold at the Creative Circle Award 2011. Read Less
Published:
National TV picked up the story.
And the unusual film trailers were debated in a famous talk show.
The trailers even went from online to offline media.
(Susan K and Sidney Lee hates the movie. Alternative 'anti-campaign' for 'Valhalla Rising')