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SCAN – informational-analytical search engine based on the rich database resources of one of the largest Russian news agency Interfax. The syste… Read More
SCAN – informational-analytical search engine based on the rich database resources of one of the largest Russian news agency Interfax. The system needed to differ among competitors and it was decided to develop unique visual language and identity for it. Tomatdesign was chosen as a partner for this work. We developed an identity that covers both design needs and advertising needs of the product. The main idea is based on the key feature of the product. It differs from normal search engines like Google or Yandex, with its algorithms that allow to exclude synonyms, repeats, associative links and allows you to get only the needed link instead of millions of referrals. Brand metaphor is based on the statement that information is everything around us. And even not the obvious things can be the ones you are looking for. SCAN turns them to the hyperlink, which you get as a product. Read Less
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