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This project was a complex creation that we had to build up for a University course. It was for Costa Crociere, and we were asked to invent somet… Read More
This project was a complex creation that we had to build up for a University course. It was for Costa Crociere, and we were asked to invent something to rise their sales. We decided to base our project on a real event In 1998, a chinese ship transporting 300thousands rubber duckies sinked in the ocean. The duckies had to start a new trip, and became a collectionable symbol of how an unfortunate event could become positive in some way: they helped experts to trace the ocean currents and prevent other environmental disasters. They were a poetic story too. We chose them to prove everyone can have an adventure, and sailing is always an adventure. Read Less
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Save the duck!
This project was a complex creation that we had to build up for a University course. It was for Costa Crociere, and we were asked to invent something to rise their sales. We decided to base our project on a real event In 1998, a chinese ship transporting 300thousands rubber duckies sinked in the ocean. The duckies had to start a new trip, and became a collectionable symbol of how an unfortunate event could become positive in some way: they helped experts to trace the ocean currents and prevent other environmental disasters. They were a poetic story too. We chose them to prove everyone can have an adventure, and sailing is always an adventure.