The brief set was to create a motion poster, alongside an a2 print poster on the topic of a pressing environmental/health issue. I decided to create a campaign on saving water, and named my campaign 'Save-A-Drop'. The idea behind the campaign is that every drop counts.
After researching target audience and statistics, I came to the conclusion that I would aim my poster at homeowners who can participate in simple things around the house in order to save money.
The idea for the motion side of the campaign is mainly based on the idea of the water drop telling the story, being part of almost every transition throughout the piece. The colour scheme is consistant throughout the campaign and reflects a water based colour scheme.
I also decided to take the campaign further by putting the graphics on a water butt, and in an ideal world, the government would have to issue a water butt to each house nationwide.
*please note, due to rendering issues on the video upload site the motion poster is quite jumpy in parts. It is not like this when the file is played through my device*