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SaudeDecor is an exhibition focused on Hospitalar Architecture, which public is mainly architects and health professionals, and each year will ap… Read More
SaudeDecor is an exhibition focused on Hospitalar Architecture, which public is mainly architects and health professionals, and each year will approach a different space and thematic. The visual identity will be applied to several types of media, from print material, internet, outdoors and the event’s signaling. As the event is focused to professionals, the logo should transmit professionalism, security and simplicity, but at the same time comfort, welfare and modernity that are present in well planned hospitals. The event’s initials, S and D, were used in a modular grid, so the letter’s intersection forms a cross, the standard hospital and clinic’s symbol. As a matter of readability, the full name was positioned under the main symbol. The font used is a sans-serif with a modern shape, suggesting technology and innovation. The blue palette refers to hygiene and technology, besides being different from the standard red cross used on hospitals. As an esthetic complement, and to refer to architectonic projects, the background lines build the shape of a house. Read Less
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SaudeDecor
Identidade Visual / Brand Design
O SaudeDecor é uma mostra de Arquitetura Hospitalar, cujo público é principalmente arquitetos profissionais da área da saúde. A cada edição, o evento abordará uma nova temática e um espaço diferente.
 
Como o evento é voltado para profissionais, o logo deveria transmitir profissionalismo, segurança e simplicidade, mas ao mesmo tempo conforto, bem-estar e modernidade, que estão presentes em hospitais bem planejados.
 
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SaudeDecor is an exhibition focused on Hospitalar Architecture, which public is mainly architects and health professionals, and each year will approach a different space and thematic. 
 
As the event is focused to professionals, the logo should transmit professionalism, security and simplicity, but at the same time comfort, welfare and modernity that are present in well planned hospitals.
As iniciais do nome do evento (S e D) foram utilizadas em um grid modular, para que as intercessões das letras formassem uma cruz, o tradicional símbolo dos hospitais e clínicas. Para manter a legibilidade e identificação, o nome completo do evento foi posicionado abaixo do símbolo principal. A fonte utilizada é sem-serifa com formas modernas, sugerindo tecnologia e inovação. A paleta de cores azul está relacionada à higiene e à tecnologia, além de fugir do clichê das cores vermelhas das cruzes dos hospitais. Como um complemento estético, além de referenciar a projetos arquitetônicos, as linhas de fundo formam a forma de uma casa.
 
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The event’s initials, S and D, were used in a modular grid, so the letter’s intersection forms a cross, the standard hospital and clinic’s symbol. As a matter of readability, the full name was positioned under the main symbol. The font used is a sans-serif with a modern shape, suggesting technology and innovation. The blue palette refers to hygiene and technology, besides being different from the standard red cross used on hospitals. As an esthetic complement, and to refer to architectonic projects, the background lines build the shape of a house.
     Development Grid