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Branding for SARMOB app. SARMOB is an app that turns a group of smart phones into an automatic man over-board alarm system.
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Turn your smartphone into a lifeguard. SARMOB is an app that turns a group of smart phones into an automatic man over-board alarm system. The SARMOB app will detect a man overboard situation, alarm and guide you back to the MOB position. 

The logo draws on the shape of nautical signal flags.  Lettering found on ships and harbours inspire the typography. The name is made up of two well-known acronyms at sea – SAR (Search And Rescue) and MOB (Man Over Board).
Responsive app site – www.sarmob.com
Responsive app site – www.sarmob.com
Mood board and inspiration.
Image style (from Getty Images)
Typographic explorations
Sacrificing the letterforms of Stratum 2 on the altar of branding.
Logo construction
Logo variants