Sappi: McCoy 2008

  • 299
  • 2
  • 0
  • Sappi: McCoy 2008
    Button Book
  • Paper promo leveraging the coming 2008 election to advocate Sappi’s highest grade paper, McCoy. The book chronologically follows a collection of historic political buttons, tracking decades of elections, as well as design history/trends.

  • Studio
    VSA Partners
    Creative Direction
    Dana Arnett
    Designers
    Brandt Brinkerhoff, Claire Williams
    Writers
    Jonathon Turitz, Daniel Harmon
    Client
    Sappi Fine Paper
    Paper
    100lb McCoy Gloss Cover, 100lb McCoy Silk Text
    Dimensions
    5.75 in × 5.75 in (14.5 cm × 14.5 cm)
    Primary Typefaces
    Helvetica, Clarendon
    Special Features
    Overall Satin Aqueous