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Rebrand for São Bernardo soccer team.
São Bernardo
São Bernardo Futebol Clube is a soccer team based on the city of São Bernardo do Campo, Brazil.
The old logo had a traditional coat of arms shape, with a soccer ball and the map of the city. It's name was written in a calligraphic typography and it's colors, yellow and black, gave the team the name of "tiger".
The new logo has a modern shape and maintains it's colors, with a more vivid yellow tone. The map was stylized based on a tiger roaring, incorporating that on the logo. The new typography is an industrial one, paying tribute to the metallurgical history of the city.