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About

We positioned this revered Milanese brand to become a New York success story. translating its storied history and reputation into an identity sys… Read More
We positioned this revered Milanese brand to become a New York success story. translating its storied history and reputation into an identity system with custom typography and lush packaging. Read Less
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When Sant Ambrœus, one of Milan’s most famous upscale restaurant brands, opened a new flagship restaurant on Manhattan’s Madison Avenue, they asked us to reposition their 70-plus-year-old identity for a NYC audience.
 
We created a brand identity system for the restaurant that conveys the establishment’s venerable history, preserving their historical logotype and drawing inspiration from their vintage confectionary wrapping paper.
 
For more Mucca, visit us at www.mucca.com.
To see more of our work, visit our Behance profile or www.mucca.com.