Sankara Hotel Nairobi
Creating an international luxury brand with African roots
Sankara set Glazer the challenge of combining the business values of an international five star luxury hotel, with an authentic African flavour.
All parties agreed this could be a delicate balancing act and, in particular, that an over-emphasis on local imagery could overwhelm global ‘business’ perceptions.
Our design solution flowed from a brandmark evolved from a zebra’s face markings that created a symbol of international stature but with African roots.
This motif was carried onto the design of literature and merchandising materials as well as informing interior design and a comprehensive signage system. Local artwork was sourced and used as a vivid complementary element on selected designs, reflecting the vibrancy of Nairobi itself.
The result is a successful fusion of global and indigenous styles which sets new standards for Africa.
World Luxury Award - Branding & Visual Identity
The World Luxury Awards, held in Monte Carlo with an international jury from 10 countries, focus exclusively on luxury brands and recognise the very best of creativity in luxury advertising, design and multimedia.
Wallpaper and Fortune magazine’s best new business hotels listing
This respected listing was achieved following the branding project.
Condé Nast Traveller Hot List
Acknowledged as one of only 65 ‘extraordinary’ new hotels and resorts around the world.
Designed at Glazer Business & Brand Consultants