Add to Collection
About

About

A cancer campaign that highlights the victories patients seek.
Published:
The right outlook, attitude and approach can influence every aspect of a person's life, including a cancer journey. We wanted to highlight patients, with every tumor type and at every stage of their journeys, who represent the victory we seek at Sanford Cancer.

The campaign focused on nine patients. For each patient we recorded two commercials: One that spoke to that patient's victory and one that captured that patient's cancer journey in a single word. 

We supported the broadcast with print, digital, outdoor, radio and experience design at the point of care.


Wave 1
Ona
Ona's Victory spot followed by her word: Hope.
Mike
Mike's Victory spot followed by his word: Perseverance.
Kim
Kim's Victory spot followed by her word: Celebrate.
Wave 2
LaVonne
LaVonne's Victory spot followed by her word: Faith.
Carol
Carol's Victory spot followed by her word: Optimism.
Marty
Marty's Victory spot followed by his word: Survive.
Wave 3 
Gracie
Gracie's Victory spot followed by her word: Incredible.
Debbie
Debbie's Victory spot followed by her word: Life-Changing.
Doug
Doug's Victory