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This is a branding project for an Australian start-up company called Sanduba. This project takes you through the whole logo development process f… Read More
This is a branding project for an Australian start-up company called Sanduba. This project takes you through the whole logo development process from the initial sketches through to choices of textures. Read Less
Published:
"Sanduba is a sandwich bar. We are purveyors of real food, ready to go. Our approach is simple: use quality ingredients, assemble with love, package for convenience. First location in Sydney coming soon."
These were a few of the earlier provided concepts, they included standard fonts as well as hand-drawn versions.
I wanted to provide Sanduba with a hand-made logo to co-incide with their business practise of producing great, hand made foods. This is just a small sample of the sketches from the inital drafting stage of the logo development.
Sanduba's original strap-line was to be "Sandwiches Born Today" but during the design process I put the idea of "Born & Bread Today" at the client and they loved how it represented nurturing and care while also emphasising their products.
I wanted to provide not only a text based logo, but a colourful emblem that could be used as stickers and social media branding. A number of combinations of shapes, logo edits, fonts and straplines were put across to the client and were eventually shortlisted down to the following examples...
The client loved the simplicity of the purple circle but we both felt that it still needed that little bit of something. So the Sanduba logo was tidied up, a strapline was decided upon and the outer border was finalised, all we needed now was a little bit of texturing...
The Final Logo
 
The texture that was settled upon was the light dusting to give an impression of the use of flour on a work surface; tying this in with the 'Born & Bread Today' strapline and the handmade font really emphasises the care and attention that Sanduba put into each of their products.