San Diego Zoo
Directed the development of the typeface that brings this identity it's unique voice, after designing some key letterforms that served as a starting point. Guided typographer Chiharu Tanaka through the completion of the character set and kerning pairs, making sure the typeface maintained personality that was fresh, gestural, friendly, and a little wild.
The project took place at Landor Associates, under Nicolas Aparicio’s creative direction.
Find out more at yagmourian.com/gaston.