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Directed the development of the typeface that brings this identity it's unique voice, after designing some key letterforms that served as a start… Read More
Directed the development of the typeface that brings this identity it's unique voice, after designing some key letterforms that served as a starting point. Guided typographer Chiharu Tanaka through the completion of the character set and kerning pairs, making sure the typeface maintained personality that was fresh, gestural, friendly, and a little wild. The project took place at Landor Associates, under Nicolas Aparicio’s creative direction. Read Less
Published:
San Diego Zoo
Custom Typeface
Directed the development of the typeface that brings this identity it's unique voice, after designing some key letterforms that served as a starting point. Guided typographer Chiharu Tanaka through the completion of the character set and kerning pairs, making sure the typeface maintained personality that was fresh, gestural, friendly, and a little wild.
The project took place at Landor Associates, under Nicolas Aparicio’s creative direction.
 
Find out more at yagmourian.com/gaston.