Add to Collection
About

About

Developed a unifying identity for three institutions, building on the tagline "Wild at Heart" by focusing on expressions seen on animals and visi… Read More
Developed a unifying identity for three institutions, building on the tagline "Wild at Heart" by focusing on expressions seen on animals and visitors alike. The lively identity engages audiences by centering around a range of fun wordmarks, bold colours and a whimsical custom typeface. The project took place at Landor Associates, under Nicolas Aparicio’s creative direction. Read Less
Published:
San Diego Zoo
Identity for Premier Zoo Experience
Developed a unifying identity for three institutions, building on the tagline "Wild at Heart" by focusing on expressions seen on animals and visitors alike. The lively identity engages audiences by centering around a range of fun wordmarks, bold colours and a whimsical custom typeface.
 
The project took place at Landor Associates, under Nicolas Aparicio’s creative direction.
Find out more at yagmourian.com/gaston.