San Diego Zoo Identity

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  • San Diego Zoo
    Identity for Premier Zoo Experience
  • Developed a unifying identity for three institutions, building on the tagline "Wild at Heart" by focusing on expressions seen on animals and visitors alike. The lively identity engages audiences by centering around a range of fun wordmarks, bold colours and a whimsical custom typeface.
    The project took place at Landor Associates, under Nicolas Aparicio’s creative direction.
    Find out more at