Juan Luis Garcia's profile

San Diego Latino Film Festival Poster

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My grand prize winning entry for the San Diego Latino Film Festival poster competition. The competition received over a hundred entries from all over the world.Ā 
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About the poster:
With only a couple of weeks left in the poster contest I drove to San Diego in search of inspiration. I wentĀ looking toĀ photograph local landmarks like the Gaslamp District, Balboa Park, the kissing sailor statue, the family crossing signs on theĀ freeway, and the lighthouse. It turned out that the statue had been removed and the family crossing signs arenā€™t promptlyĀ replaced after theyā€™ve been stolen. So, after a somewhatĀ disappointing day I knew I had to come up with another idea. IĀ wanted the poster to celebrate the festival as well as latino filmmaking.Ā 
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It was on my drive home that I began daydreaming of my childhood birthday parties and all the fun I had dancing, eatingĀ tres leches cake, and of course trying to sneak a peek through myĀ blindfold to hit the piƱata. And thatā€™s when it hit me,Ā what better way to celebrate the 20th anniversary of the film festival than with a camera piƱata! As I approached Los AngelesĀ I searched for custom piƱata makers and found one called Amazing PiƱatas Inc.. I stopped by to show them my idea and seeĀ if they could pull it off in time. The contest deadline was fast approaching but they were able to turn it around with justĀ enough time for me to photograph it and design the poster.
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San Diego Latino Film Festival Poster
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San Diego Latino Film Festival Poster

My grand prize winning entry for the San Diego Latino Film Festival poster competition.

Published: