San Diego Chargers
Brand Advertising & Design Direction
As one of the design agency partners for the San Diego Chargers, we put together some concepts for the 2012 NFL season. The Chargers wanted something that would restore fan confidence, improve the overall game experience at Qualcomm (the Q) and create excitement for the upcoming season.
Our goals were to find ways to put ownership on the fans and push them to buy tickets. The campaign concept and design direction explored focused on the idea of connecting people with the experience of being at the game, or getting them to the Q. The integrated campaign leveraged a tactical blend of both online and offline strategies, including: ticket design, print, Outdoor and broadcast advertising, and social media marketing.