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During Euro Cup 2012, Samsung wanted to create a campaign connecting the brand with Portugal's most popular sport. So we invited the national tea… Read More
During Euro Cup 2012, Samsung wanted to create a campaign connecting the brand with Portugal's most popular sport. So we invited the national team goalkeeper Rui Patrício to join the campaign, under the claim "Because winning matters" Read Less
Published:
Because Winning Matters
Samsung Eurocup 2012 campaign
✖ Making of - Stunt moves and photoshoot
 
Stunt description: On two of the most well known shopping centers from Portugal - Lisbon's Colombo and Porto's Norteshopping - we invited people to film a small video with Rui Patrício using basic augmented reality technology.
 
The videos were uploaded on Samsung's Youtube channel.
 
 Check some of them here  ☛  Samsung Euro 2012 augmented reality videos
 
☛ Press 1 - Rui Patrício (Portuguese Team Goalkeeper) as Euro Cup 2012 Portuguese Samsung's Embassador
☛ Press 2 - Rui Patrício (Portuguese Team Goalkeeper) as Euro 2012 Portuguese Samsung's Embassador
☛ Press 3 - Product Promo (Smartphone+Cover)
☛ Press 4 - Product Promo (Smarttv+Tablet)
☛ Press 5 - Product Promo (Smarttv+LEDtv)
☛ Press 6 - Product Promo (Tablet+Cover)
Credits:
Client Samsung
Advertising Agency Leo Burnett Lisboa
Creative Direction Luciana Cani
Copywriting Pedro Pinho
Art Direction Leonardo Pinheiro
Photography Filipe Rebelo // 
Máquina Invisível
Stunt production GEMA // Oneway Group