The challenge before Adcom Lahore’s Creative Team was to come up with Samsung’s Corporate Calendar for year 2012…one that reflected technological superiority, innovative excellence and imaginative powers of the Smart Samsung brand.
The process began by thorough understanding of the brand’s vision, philosophy and ambitions, followed by brainstorming sessions to dig out one idea big enough to meet all challenges and simple enough to attract and engage audience. To do so, technology was unveiled of all its inhibitions and indifferences; it was brought down to the very basic point of its origin and inception in order to create relevance.
The selected shape along with its high technological connection and aesthetical beauty, also carried a lot of room for product projection and information display thus making it a smart amalgam of sense and sensibility!
The calendar soon gained prominence due to its unique design and became a proud display of the brand at diverse fronts.