SaltWater Sportsman
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About

About

Redesign and art direction of monthly magazine, SaltWater Sportsman.
Published:
SaltWater Sportsman
I was hired as Art Director to do a total redesign of this magazine.
It was the little magazine that could. I worked with Editor-in-Chief David DiBenedetto to redesign SaltWater Sportman, a then 67-year-old magazine, and relaunched the magazine in February 2006. I commissioned a new logo from Christian Schwartz and replaced the old fonts with new ones (Chronicle, Popular, and Benton Sans). I hired illustrators like Jack Unruh, Yuko Shimizu, Marcos Chin, John Hendrix , photographers like Nathaniel Welch and Victoria Rich, and incorporated infographics with the works of Bryan Christie and Kevin Hand. The entire architecture was restructured and resulted in a quality service magazine that received a Merit nod from the Henry R. Luce Awards for Best Cover of 2006 and was nominated for the prestigious National Magazine Award (ASME) in General Excellence in 2007, amongst other accolades.
Cover photographs by Nathaniel Welch
Custom logos designed by Christian Schwartz.
Illustration by Jack Unruh
Society of Publication Designers 42, Merit, Feature Illustration
Photograph by Victoria Rich
Illustration by John Hendrix
Illustration by Yuko Shimizu
Illustration by Bryan Christie 
Illustration by Marcos Chin 
American Illustration 25
Illustration by Kevin Hand
Illustrations by Steve Sanford
Illustration by Drew Friedman
Illustration by Kevin Hand
Illustration by Jack Unruh
Illustration by Yuko Shimizu