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About

About

Salt is a farm-to-table restaurant specializing in seasonal and local foods. I created the identity, print collateral, website and ads.
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Salt
Restaurant identity, print collateral, website and ads
Chef Wes Johnson called in a bit of a panic - his new restaurant was opening in a matter of weeks and his designer had just flaked out on him. His concept - farm-to-table seasonal ingredients prepared simply and elegantly - called for a minimalist design approach.

Once the logo was finalized, we ordered hand-held embossers so the ever-changing menus - often printed 10 minutes before opening - have a sophisticated feel. We also produced a photoshoot and designed the website. We design ads and marketing materials for Salt ongoingly.